Creative Director of award winning interactive experiences.
Creative Director of award winning interactive experiences.
The Air Jordan 2012 took performance customization to a whole new level with three different shoe configurations to suit any playstyle. This was a complex value proposition that needed a simply experience to communicate why this Air Jordan was the perfect shoe to hoop in. Our digital campaign focused on a mobile experience using a strong visual language inspired machines embodying the style of play and shoe configuration. Paired with intuitive mobile interaction design, this experience went on to engage Jordan fans and win two Cannes Cyber Lions.